Communications and Strategy
Paul’s belief is that strategy and communications play key roles in the success of organisations of all shapes and sizes.
After all, without a clear strategy, an organisation can end up anywhere. But then, communications come into play ensuring that the messaging and story work in conjunction to deliver organisational objectives.
Here are four key challenges that Paul has come across time and again:
Frequently, strategy and business communications do not work together. They have to work together or else the results will be poor.
The strategy may be out of date and using old means of communication when in fact technology and practice has moved on.
In some organisations, communications are handed over to people that have little experience of the culture of the organisation. Invariably this results in poor brand messaging.
And finally, business communications are just dull and do nothing to engage staff or buyers.
Paul Cook has an unerring ability to get to the heart of a business and see where your real strengths lie.
He has helped me shape my offering and brand to the real needs of my target market. His eye for the significant detail, whether for website, social media, collateral or marketing content, is extremely sharp.
Paul has already made an important impact on my performanceDavid Clive Price
The Beauty of Creativity in Communication
Paul enjoys working with organisations on their strategies and communications plans. He is frequently invited to facilitate discussions and provide input on Advisory Boards or Roundtables.
The beauty of communications is that they can take any variety of forms. What matters is what will be right for your organisation? Every organisation has its own culture and way of doing things. However, your communications do not need to be dull.
Here are some methods or techniques that you can use:
- White Papers
- Breakfast briefings
- Lunch and learn
- Social media group chat
The list could go further but it should give you an idea on how you can refine and develop your communications.
Even jargon-heavy and complex subjects such as GDPR, Insurance and Data Personalisation can become more interesting and fascinating by taking a new approach and looking at how to develop the story.
If you think your communications delivery needs a review or if you want to create one from scratch then wait no longer, call now.
You can contact Paul by sending an enquiry via the contact form on this page.