Paul Cook - Strategy

Paul’s Approach to Strategy

Paul’s belief is that strategy plays a key role in the success of organisations of all shapes and sizes.

After all, without a clear strategy, an organisation can end up anywhere. But in the fast moving business environment of today, not knowing what your strategy is will not bring you more sales and it will damage your brand.

Strategy Flaws

Frequently, strategy is put to one side whilst other more tactical and immediate issues are dealt with. Time and again, Paul has come across leaders working in the business rather than on the business.

Just as bad are situations where an organisation is working to a strategy that was developed some years ago. The strategies of previous years will (most often) no longer be viable. Some organisations refuse to let go of ‘old thinking’ on the basis that as ‘it worked then’ it will work now. This thinking usually has much emotional attachment which for some is hard to let go.

If a strategy has been based on poor market intelligence then again it will not work well for the organisation.

Paul Cook has an unerring ability to get to the heart of a business and see where your real strengths lie.

He has helped me shape my offering and brand to the real needs of my target market. His eye for the significant detail, whether for website, social media, collateral or marketing content, is extremely sharp.

Paul has already made an important impact on my performance

David Clive Price

Help at Hand

Paul enjoys working with organisations on their strategies. He is frequently invited to facilitate discussions and provide input on Advisory Boards or Roundtables.

He has been lucky to have developed a business career that has; cut across different industry sectors, afforded him the experience of working in organisations of all sizes and he also has experience in profit and not for profit organisations. As a volunteer leader (over 20 years) Paul has held key roles in various member organisations including Junior Chamber International, Meeting Professionals International and the Professional Speaking Association.

Paul brings independent objective insights which are then topped up with business knowledge and experience. Paul helps those organisations that want to develop their strategies to become even more successful.

In the main, he works with Associations, Charities and Technology companies.

Strategy Specialities:

Contact Paul

If you need believe your strategy needs review or if you want to create one from scratch then wait no longer, call now.

You can contact Paul by phoning 01883 734 999 or by sending an enquiry via the contact form on this page.



Meeting Professionals International
Carlson Rezidor
Morgan Sindall Investments
Young Achievers Awards
Eventcamp Europe
WOF Europe

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