Do your clients/customers become emotionally engaged with you when they see your materials or hear your speeches?
Or do they turn off, because you are using the same words as your competitors?
Words can make a major difference to your business and in a competitive market every word counts.
Sales copy writing
Script writing for Audio & Visual presentations
Independent reviews can go a long way to helping you work out whether your product or service delivers everything that you believe it does.
Sometimes there can be a big difference between what you think you offer and what your customers actually want.
Reviews offer you the chance to exceed client expectations.
Hospitality Service Review
Visitor Attraction Review
Website jargon & fluff Critique
Research is crucial if you want to understand how people perceive and understand your service.
It allows you to hone your offering and make improvements.
Without effective research all you have is ‘gut instinct’ to go on, and whilst this may work in some situations, it’s risky.
Devising survey questions
Survey results analysis
About Paul Cook, writer
Paul Cook has worked in a range of different businesses that have varied in size and style. He is the Founder of two businesses Planet Planit Ltd, and Clarity Event Insurance. Paul is a former President in the UK of (MPI) Meeting Professionals International and lifetime Senator of Junior Chamber International.
Paul has written for a numerous magazines and loves writing copy that challenges assumptions. His first book Risk It! is available on Amazon.