Events without risk just do not happen. There is something that can always throw your event off course. But, don’t worry with Risk It! to hand you will be sure to know which risks could affect your event …and how to deal with them.

It’s very Practical

This very practical book is full of tips and hints to ensure that your event is a success and your business grows. It is written in a chatty style. There is no jargon and no barrier to entry so anyone can read it with ease.

Risk It! is written with a very practical application and the reader can instantly start putting the techniques outlined into use straight away. As a bonus the size of the book means that it can be easily carried around and will not weigh you down.



“Risk It! provides the event planner with an arsenal of information and advice on how to avoid risk to your event and attendees. It is a reference that should stay by your side from the moment you start planning your event until your attendees have left and are safe in their beds.”

Traci Browne

Tradeshow and Conference Producer – Red Cedar Marketing, Philadelphia, USA


I wish this book was available 25+ years ago when I was first volunteering on local events. Oh, the mistakes we made and the possible liability issues that we faced.


A cheerleading competition is different from an annual meeting for an engineering association or an AMWAY sales motivation gathering. No two events will have the same risks or considerations. Risk It! walks you through the process of identifying the various risks and how to minimize the associated liabilities. This book highlights the differences between the various industry sectors and provides checklists of items to be considered for each sector.


Risk It! is very conversational in its tone and does not read like an insurance policy. The insurance terms are explained without jargon. It can be read easily in one sitting (I first read it while flying from Baltimore to Orlando), but I find myself referring back to it quite often so it has never made it to my bookshelf on the back wall of my office.


There is a great discussion in Risk It! on the importance of preparing a risk plan for your event. This is a step that is too often not done by planners, in my experience. For that matter, venues as well, need to modify their standard risk plans to adapt to the need of the events.


This book can be yours for only $16.00 (an e-book is available for under $5.00). Think of it as a small investment that could possibly pay for itself many times over if it helps you eliminate a potential liability at a future event. Why risk it? What could go wrong?

Greg Ruby of Greg Ruby Consulting


Risk It! – How to Run Great Events and Live with the Risk is available on Amazon


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Please contact Paul Cook
Tel – +44 (0) 7494455933

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