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Paul Cook - GDPR

Making your GDPR Message Stand Out

There is no doubt that GDPR is a complex subject. For some organisations it is a real headache, especially when it comes to communicating with their staff about what needs to be done to ensure compliance with the regulator.

What is GDPR?

The General Data Protection Regulation (GDPR) is the new European Union Regulation.

In essence it involves the protection of personal data and the rights of individuals. It is a whole series of data privacy enactments that  came into effect 25 May 2018 for European Union countries and citizens.

What are the opportunities for your organisation?

There are many opportunities that GDPR brings for organisations that truly embed data protection as a key part of their culture. Some of the benefits include:

  • Be known as a trusted organisation
  • Win new clients
  • Retain current clients
  • Increase market share
  • Increase profitability
  • Enhance reputation

For organisations that understand how to make the most of the regulation they will gain trust and a bigger market share. After all, who wants to deal with a company that doesn’t care about whether personal data can be stolen or not?

The clock keeps ticking

Even though the clock has ticked down and passed the deadline of 25 May 2018, any time is a good time to review exactly how your GDPR messaging is working. Have you made it clear to your buyers as to how you keep their personal information secure?

Levels of awareness

How aware of data protection changes are: your Board, your staff, your interns or your volunteers? How well are you communicating with them?

How we can help your organisation

Demonstrating to the Information Commissioner’s Office (or any other Supervisory Authority) that your GDPR communications are working  is now essential. Demonstrating to your buyers that you secure and protect their data is also essential.

The challenge is that ‘GDPR’ (for many people) is a dry subject. But it doesn’t have to be. You can bring data protection to life in a variety of creative ways that accelerates understanding and engagement. To assist you at pace Paul Cook has teamed up with accredited partners to deliver services to help.


Here are some of the services offered:

  • Staff awareness events
  • Briefings and presentations
  • Debates and Competitions
  • Training for staff to become GDPR Practitioners
  • Training for Data Protection Officers
  • High level strategy coaching and guidance for GDPR compliance
  • E books, Information Guides, White Papers and blogs.
  • Video and web-streaming

Find out more

If you would like to have a conversation with Paul about how to make your GDPR story and messaging stand out then please use this contact form.

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