Paul helps businesses become more successful through his content, research and strategy work. He believes content has to be aligned with strategic objectives. If not, it is just content without purpose.
How well is your content working for your organisation? Is it clearly understood by your staff, stakeholders, suppliers and buyers?
About Paul Cook
Paul has worked in businesses, local, global, small and large. He runs Planet Planit which is a specialist business communications consultancy that works with businesses and associations predominantly in the digital and hospitality sectors.
In addition, Paul also works on projects with organisations that he is associated with. He has a keen interest in business strategy and learning & development.
Paul has written for a numerous magazines and loves writing copy that challenges assumptions. His first two books are Risk It! and Remotely Engaging, both of which are available on Amazon.