Pauls’ philosophy in business is that there are; always areas that can be improved, always new ways of working that can be discovered and always new ways of looking at opportunities. Paul helps businesses become even better through his research and content work.
Paul has an extensive network of contacts across the globe but he only works with the best specialists in their fields to deliver client projects. He has been lucky enough to work in different industry sectors and he uses this experience when helping his clients. He is a former UK President of Meeting Professionals International (MPI) and a lifetime Senator of Junior Chamber International (JCI).
Paul brings an independent objective perspective and then tops this up with business knowledge and experience to help those organisations that want to develop and become even more successful.
Have a look at some of his business ventures and projects below.
Paul originally created this company to share content to help event organisers run more successful events. It has since been developed into a specialised content consultancy. The company has three main service offerings which are providing written content, conference (event) content and research.
Applause on Investment
Paul Cook created the Applause on Investment (AOI) methodology to offer a new way to evaluate events. The AOI approach has its foundation in theatre.
The impact of conferences, exhibitions and meetings through the delegate experience can now be properly measured thanks to AOI.
Lessons From a Mountain
For more than a decade, Paul has been working with Universities in the UK and overseas to help their students gain an advantage as they set off in their careers.
Guest lectures, designing competitions and sharing content are three ways in which Paul has been helping develop the leaders of tomorrow. His blog, Lessons From a Mountain is for students as they prepare for the business world.
The Event Risk Blog
Paul worked in the insurance space for a number of years and in doing so he came across recurring issues for people working in the creative sector. To raise the importance of risk management and to help busy creative people become better informed about the dry world of insurance and risk, Paul has created this blog which is packed full of content on event risk.
Paul supplied clear and practical marketing advice in revamping my website and working with him has really opened up new marketing opportunities that I wasn’t previously aware of.
His in-depth knowledge was a great resource to draw on and his friendly yet professional approach meant it was a pleasure working with him and I will definitely be interacting with him on future content development work.Grania Sweeting