Work with Paul
Paul Cook has been immersed in events and learning for over 20 years, as a writer, researcher, speaker, facilitator, educator, advisor and producer.
With a wealth of experience, insights and an extensive network, he helps individuals and organisations in a variety of ways. Here are three of the main types of Paul’s work that makes a difference.
Event Strategy and Production
Paul has produced a number of events in the UK, Europe and the Middle East. Many of these have involved pioneering new event formats and new ways of evaluating delegate feedback. Paul is a specialist in hybrid and virtual events. It is a keen area of interest for him and has been for more than a decade. He is the founder of the Hybrid Event Centre. But ultimately, he wants his work to make a difference in the way events can be used for organisational growth.
Often he works with clients that face challenges when it comes to getting their message across. Rather than use a few words to describe a product or situation they use lots of jargon and empty phrases which soon loses the interest of their audience. Paul takes a fresh approach with an independent look to create messaging that has impact. He is always happy when creating a blog post, a business story or an e-book.
He has helped me shape my offering and brand to the real needs of my target market. His eye for the significant detail, whether for website, social media, collateral or marketing content, is extremely sharp.
Paul has already made an important impact on my performance
He is also known for his ‘beyond industry’ thinking and he is often called on to be involved in panels and advisory groups. Paul’s breadth of experience and knowledge of the events space is one of the key reasons that he is called in to work with organisations, whether in the private, educational, or not for profit sectors.
You can contact Paul by sending an enquiry via the contact form on this page. He will be delighted to hear from you.